Created by a mum of three under three, TAGR was born from a love of creativity, adventure, and the beautiful chaos of everyday life. Inspired by my little ones who live in hand-me-downs and make every moment playful, each piece is designed to be high-quality, unique, and made to last through every climb, spill, and cuddle.

TAGR isn’t just a label, it’s a community. A space for parents who celebrate comfort, creativity, and connection, and who believe that clothes should be as full of personality as the kids who wear them.